Buffalo, signs European partnership with Icecat to support its Ecommerce partners.

Buffalo has announced a new partnership with Icecat to support its channel partners throughout Europe. Icecat will deliver the full range of Buffalo content to its ecommerce partners, in addition to Icecat’s +35,000 channel partners, in a universal open format. Icecat enables Buffalo to support its channel partners with high-quality and authorised product information in seven European languages: English, French, German, Italian, Spanish, Russian and Turkish.

Buffalo developed its new Europe-wide partnership with Icecat, the Worldwide syndicator of product content, to support its channel partners with high-quality and authorized product information in seven European languages (English, French, German, Italian, Spanish, Russian and Turkish).

Julia Molzen, Senior Manager Marketing & PR for Europe comments: “ICEcat helps us to deliver more than standard product content to our resellers, such as product videos and graphics. ICEcat provides an ideal platform for us to easily share advanced content, that can be the missing piece for the end-user to make their decision to purchase.”

Floris Bartels, our  Vendor Manager indicates: “Buffalo is a strategic partner and their participation in Open Icecat is very important for the channel who demands high quality and vendor approved information. Buffalo’s partners have now the opportunity to easily download and implement the complete Buffalo catalog in their websites.”
Downloading Buffalo data-sheets from Icecat is easy. The resellers should register to http://www.icecat.biz, download the tech guides for implementation and follow the instructions. Icecat takes care that each reseller gets the content in an optimal way.
An overview of Buffalos content on Icecat can be found here.