Do you wonder why HP, L’Oréal, C2G, Philips and 280 other brands are more online successful than your brand?

Find why in our case study: C2G

Despite all the efforts you put into providing accurate product information to your resellers, you still:

• Find obsolete information on your resellers' shops,
• Notice that your brand’s online visibility is low,
• See that your product specs are not uniform on your channel partners' sites,
• See that the presentation of your products by your channel partners is often disappointing and doesn’t raise the brand awareness you want,
• See that your multimedia content is not present on the resellers' web stores,
• See that it takes days/weeks before your channel partners display content of newly announced products,
• And…you would like your brand to outperform by streamlining the channel support processes.

Open Icecat's know-how in content syndication offers manufacturers a platform to overcome these issues, standardize their content and deliver high-quality data to more than 47,000 resellers worldwide, in easy-to-integrate formats (XML, URL, LIVE – Javascript, CSV, HTML).

See our Case study: C2G, major brand producer of connectivity accessories.

The Challenge:  Provide manufacturer-approved product information to a large group of online resellers from the UK, Spain, France, Germany, Belgium and the Netherlands, in simple-to-integrate formats.

The Open Icecat Solution and objectives:

The Process:

The Results: In the first five months of partnership with Open Icecat, C2G product datasheets registered a considerable increase in the number of downloads by Open Icecat’s users. C2G also reported an increase in number of orders, cross-sales margins, unique skus requested and new customer acquisition. For more information about C2G contact Icecat.

Sponsoring Open Icecat allows brands to:

1. Increase their online visibility
2. Have uniform product content on the websites of all channel partners
3. Shorten the time to the market, as sponsor brands’ products are described in Open Icecat before their release date
4. Distribute data automatedly towards the complete channel
5. Increase channel sales
6. Give optimal advice to end-users
7. Decrease transaction costs throughout the channel

More than 280 manufacturers sponsor the Open Icecat catalogue. Recently, Tripp Lite and Nedis (a global manufacturer of electronic devices and a distributor of consumer electronics and accessories respectively) have joined Open Icecat. Read more about this partnership here.

Team up with Open Icecat and increase your brand’s online visibility and your channel sales today!

For information on how to become an Open Icecat sponsor, please contact Open Icecat.