Four tips every retailer should follow in order to fully benefit from Icecat

Icecat offers a wide variety of services that a retailer can use in order to boost its webshop. Below you can find four easy tips that will help you acquire the most of Icecat services.

   
1.   Use Icecat's open catalog. It is sponsored by manufacturers and it is provided for free. You can directly start downloading our content  in 3 different formats (XML, URL, CSV) and easily integrate it in your webshop. It will save you much more money and time than you expected and its state-of-the- art interface will increase the user experience of your website.

2.   In case Icecat's open catalog does not completely cover your entire portfolio, our Full Icecat catalog could be a great option. The Full Icecat catalog is entirely created by Icecat and customized to your needs while keeping the price still attractive. By using Full Icecat, you can increase your customers' satisfaction through Icecat's top quality standards and increase your organization's efficiency by allocating your resources to other areas.

3.   Include your pricelist in Icecat's comparison site. It is free of charge, very simple to implement and gives you high returns. Via our service you can monitor the unique click-throughs you receive, from which robot and double click-throughs are filtered out. In addition, Iceleads refers ready-to-buy shoppers from the manufacturer website to the appropriate online merchants. 78% of online shoppers visit the manufacturer website during the purchase decision making process according to Forrester Research™. Via Iceleads, these prospects are referred to you, directly on the landing page for a specific product. This means it’s possible to increase traffic and lower the costs of traffic generation.

4.   Make your content richer with our product reviews. Icecat’s partnered with TestSeek to offers you TestSeek’s aggregated review data, either through Icecat’s XML interface or through TestSeek’s API. In addition, reviews are collected in 25+ languages from more than 1500 well-known and trusted publications. So you can simply increase tour conversion rate, engage more users and improve your customers’ loyalty.

Whether you’re a starter or a big shop, Icecat offers you the possibility to boost your business and stick out in today’s competitive e-commerce world.